LA MAISONNE is an independent editorial lifestyle and shopping discovery publication. Beautifully useful. Thoughtfully found.
A considered meeting of French sophistication, British heritage, traditional homemaking and practical innovation. Premium in presentation, accessible in spirit. Affordability deserves the same editorial care as heritage craftsmanship.
This guide records the current direction and supersedes the earlier typography experiments. The approved display face is upright Libre Baskerville Medium. Jost handles body and interface text; Cormorant Garamond remains for feature titles. Pinyon Script is reserved for occasional accent notes and signatures.
01 · THE SIGNATURE
A doorway into the brand.
The three-arch M is custom vector geometry. The remaining masthead lettering is outlined Cormorant Garamond Medium. Do not retype the logo, substitute a font M, distort its proportions, or add decorative effects.
Primary wordmark
Espresso on warm ivory. Keep a clear margin around it; use the full wordmark at 150 pixels wide or larger.
The doorway is the signature curve. Use it sparingly—one meaningful occurrence in a view is enough.
02 · COLOUR
Warm foundations. A distinctive accent.
Warm Ivory #FFFDF8 · Canvas
Parchment #F5F0E8 · Page / paper
Espresso #352B26 · Body / logo
Oxblood #632F39 · Accent / active
Muted Sage #8B9480 · Verified evidence
Antique Gold #B49A6C · Quiet detail
Stone #D7CFC4 · Rules / borders
Charcoal #262626 · Black headlines
Use oxblood for selected headline phrases, active navigation, the primary action and logo interaction. Avoid large coloured backgrounds, bright gradients, glass effects and competing accents. Sage is reserved for verified sustainability evidence, not an environmental suggestion.
03 · TYPOGRAPHY
One clear hierarchy.
DISPLAY · LIBRE BASKERVILLE · 500
A life,
Espresso ink. Upright and comfortably weighted. Use for display headlines, cover lines, section titles and numerals.
BODY & INTERFACE · JOST
Beautifully useful.
Geometric sans-serif for body copy, navigation, department labels, captions and product information. Use tracked capitals for short labels, not paragraphs.
FEATURE · CORMORANT GARAMOND
Objects with a purpose.
Use for article-card titles, product titles and editorial standfirsts. Medium / semibold for hierarchy, with comfortable line spacing.
OPTIONAL BRAND NOTES · PINYON SCRIPT
A note from the editors.
Regular 400, oxblood. Use at least 38 px on the website, with generous line spacing; aim for 48 px or larger for standalone notes. Check exported graphics at their final display size. Reserve for a short editorial note, an editor’s sign-off or an occasional campaign accent. Use sparingly, not as the main headline, navigation, product data or long reading text. This replaces Dancing Script in the optional role.
LIBRE BASKERVILLE · DISPLAY SPECIMEN
A life,well considered.
Beautifully useful. Thoughtfully found.
Interface & reading text
Jost is the interface and body family. Use sentence case for body text. Department labels and navigation use tracked capitals, at least 11px where labels are intended to be read. Keep body measure around 62–70 characters. Use no more than three text sizes on one card.
The locally hosted fonts are open-source under the SIL Open Font License. License files accompany the font assets. The logo’s letterforms are outlined and do not depend on font installation.
04 · ART DIRECTION
Editorial rhythm. Room to breathe.
AI-generated editorial visual study. Not documentary photography or a product-testing image.
Composition
Use a magazine hierarchy: masthead, department, feature headline, supporting copy, product information, edition number and a subtle footer. Pair one confident focal point with thoughtful whitespace. Masonry cards vary in image height, while labels and text alignment stay consistent.
Photography
Natural light, believable proportions, architecture, rich tactile materials and restrained colour. Traditional meets contemporary. People should appear naturally and modestly styled. Avoid cluttered collages and invented product-testing imagery.
Spacing & shape
16px24px32px48px64px96px128px
Keep controls and panels square or nearly square. Reserve the arch for the doorway device rather than rounding every component. Use hairline stone dividers and no decorative shadows. The system is almost iconless: words do most of the work. ↗ identifies outbound links.
05 · INTERACTION STATES
Quiet, visible feedback.
Logo hover & focus
Espresso at rest. Oxblood on hover and visible keyboard focus. The logo geometry stays unchanged.
Selected tabs
The selected label and underline turn oxblood. The previous tab returns to neutral. This is a visual component demo.
Primary actions use oxblood with ivory text. Secondary actions use a thin border or underline. Focus remains visible. Honour reduced-motion preferences. Missing functionality stays honestly disabled rather than appearing successful.
READING PREFERENCES · WEBSITE ONLY
Two ways to read.
The website’s Dark mode button switches to an oxblood background with ivory text and contrasting gold selected states. The reader’s choice is saved in their browser. Typeface roles remain unchanged; Pins and brand exports keep the light palette.
LA MAISONNE helps readers choose well, purchase thoughtfully and create a more considered everyday life. It is a publication, not a generic product-finds account. Luxury editorial quality should never imply that only expensive things belong.
Our values
Christian stewardship · Intentional living · Verified sustainability · Traditional homemaking · Timeless femininity · Classic masculinity · Entrepreneurship · Affordability · Useful innovation · Editorial integrity.
The underlying philosophy is Christian, but not every story needs explicit religious language. Content welcomes women and men and covers home, family, purposeful work, style, craftsmanship and practical technology.
Write like this
Specific, warm, intelligent and clear. State what something does and why it matters. Address readers as adults who can choose for themselves.
“Five kitchen tools worth the drawer space.” “Visit retailer ↗”
Avoid
Hype, urgency, countdowns, excessive exclamation marks, “must-have”, “obsessed”, invented testing, invented reviews, and vague green claims without evidence.
Never encourage unnecessary consumption simply to increase commission.
EDITORIAL COMPONENTS · DESIGN SPECIMENS
Integrity, built into the page.
Pinterest covers, product cards and evidence notes share the same paper-and-ink foundation. The examples below demonstrate the layout and states. They are not real product listings, verified claims, price offers or published Pins.
PinCover
A 2:3 cover system with a real vector masthead, a clear department, a source-specific destination and a disclosure when one is required. These are unpriced layout examples, not publish-ready recommendations.
LM–0142
Lifestyle image · placeholder
The Well-Kept Home
A Better Wash Day.
Article destinationEditorial inspiration · sample
No. 07
The Under $25 Edit
Five Finds Under $25.
Product grid · placeholder
Layout example only. Prices and comparisons require verification before publication.
The Art of Choosing Well.Not published
ProductCard
Every card explains the selection brief. One classification may be added only after its criterion is met. An arch image or a square image is available; use the doorway device sparingly.
01Sample image · not a retailer product
The Kitchen & Table
The Everyday Apron.
Why this category: Practical coverage for everyday cooking. Check wash instructions, fabric and fit before choosing a particular apron.
Price awaiting verification Dimensions not published by the retailer Classification awaiting evidence No sustainability claim
02Sample image · not a retailer product
The Clever Finds
A Place for the Cables.
Why this category: A place to organise loose desk cables. Check ventilation, internal dimensions and electrical-safety guidance before choosing a product.
Price awaiting verification Dimensions not published by the retailer Classification awaiting evidence No sustainability claim
SustainabilityNote
Three distinct visual states. The Verified treatment below is a component specimen with placeholder fields; it does not assert that any product has been verified.
Required before real use: claim type, exact wording, source, date checked, supporting evidence and editorial verification. Sage and the Verified badge belong only to a completed, verified claim.
Brand claim · not verified
Example only: the maker describes the packaging as “eco-friendly”.
No evidence has been supplied for this example. Do not present the language as verified.
No sustainability claim
Chosen for its practical purpose; no environmental claim is being made.
Neutral presentation. No Verified badge or sage treatment.
AffiliateDisclosure
Template only. Place this before the first affiliate link on a relevant page, and repeat the disclosure on each Pin that leads to an affiliate recommendation. Independent editorial has a “Editorial inspiration” footer.
※ We may earn a commission when you buy through links on this page. It never decides what we recommend.
How we choose
Products are selected for usefulness, quality and value before any affiliate programme is considered. Read our methodology.
Example link markup: <a rel="sponsored noopener">Visit retailer ↗</a>. No real retailer or affiliate destination is attached to this specimen.
Shadows
Only floating menus use depth. Product cards, editorial panels, covers and buttons remain flat, separated by stone hairlines. Offset and blur stay the same; only opacity changes between themes.
The website uses the oxblood dark reading palette. Menu shadows retain the 45% dark-theme opacity. Pins and exports keep the light palette.
Missing information stays neutral.
Price awaiting verification
Dimensions not published by the retailer
No invented discount, star rating, stock warning, test result or personal review. The Under $25 Edit and The Heritage Edit receive the same typography and care. Scripture quotations require an exact translation check and an attribution such as Proverbs 31:27 (KJV).
07 · EDITORIAL INTEGRITY
How we earn trust.
Recommend products for a clear reason — every card states it.
Prioritise genuine usefulness over unnecessary consumption.
Make affordability feel sophisticated — The Under $25 Edit gets the same typography as The Heritage Edit.
Distinguish verified sustainability claims from marketing language.
Never invent product reviews or personal testing experiences.
Clearly distinguish affiliate recommendations from independent editorial content.
Celebrate traditional craftsmanship alongside useful modern technology.
Every recommendation needs a reason. If the product has not been tested, do not imply it has. Our current shop is an illustrative inspiration edit, not a set of verified product reviews.
08 · CLASSIFICATION
One product. One earned label.
A product carries one label, only when the written criterion is satisfied. A neutral “Classification awaiting evidence” state is required when it is not. Criteria below are drawn from the same source as the website methodology.
Label
Criterion
09 · EVIDENCE & DISCLOSURE
Say what we know.
Verified
Requires the precise claim, claim type, supporting evidence, source and date checked. Only this state earns the Verified badge and sage styling. A real claim is not being made by this guide.
Brand claim · not verified
Neutral styling. Attribute the marketing claim to the brand and do not present it as independently established.
No sustainability claim
Neutral styling. The absence of a claim is not a negative verdict; it simply avoids suggesting evidence we do not have.
Covered claims: recycled and organic materials, refillable packaging, repairability, durability, ethical sourcing, certifications, manufacturing transparency and waste reduction.
Missing data
Use neutral wording: “Price awaiting verification” or “Dimensions not published by the retailer”. No guessed values, fake discounts, invented stock warnings or fabricated star ratings.
Affiliate disclosure
Place a clear disclosure before the first affiliate link on every page and on every Pin leading to one. Mark links ↗ and use rel="sponsored noopener".
Scripture
Check quotations against the cited translation and attribute them in the form Proverbs 31:27 (KJV). Never invent a verse or imply a translation was checked when it was not.
10 · PINTEREST & PUBLISHING
A discovery leads somewhere useful.
Profile: @shoplamaisonne ↗. The site footer links directly to the profile.
Use one clear editorial idea per Pin. Give it a legible headline, relevant department and subtle brand signature. Check that the imagery and copy describe the actual linked content. New article-led Pins should link to their corresponding article, not an unrelated homepage. Existing Pins have not been inventoried or remapped by this site.
Where a Pin promotes an affiliate recommendation, disclose that relationship on both the Pin and destination page. Verify product information and sustainability claims before publication.
AI imagery must be identified as illustrative when it could be mistaken for a real property, tested product or documented experience. Do not invent prices, reviews or results for a stronger Pin.